Marketing

My Kickstarter Experience: The Good, Bad, and Ugly

It's four days before the deadline for my Kickstarter project reaches its end. I'm only about a third of the way to my $9000 goal - a seemingly impossible feat. A few hours later the goal is reached! So sudden? Anti-climactic? I know. Now I wish I could say I received...

“Hiring a Marketing Producer” and Other Great Stuff

Apparently there was a time when a young filmmaker such as yourself could make a decent independent film, submit it to festivals and sit back while distributors threw wads of cash at your feet, all while begging for the privilege to give your little indie the...

Jon Reiss Interview – Think Outside The Box Office [Podcast]

Jon Reiss Interview Jon Reiss (@Jon_Reiss) has become one of the main voices on DIY and alternative distribution (along with Ted Hope). He's a filmmaker and the author of the book Think Outside the Box Office, an invaluable resource for anyone who's made or (more...

45365 – Final Day to Watch it for Free

45365 is a documentary that was at Full Frame but I never got a chance to watch it. This week it's been on Hulu for free, which I'm very excited about (but today is the last day so watch it now). But for the film itself, I thought it was great. It's very Cinema...

Sunburned and Going Viral

I'm in Sarasota right now, on what I believe is my first paying video job. It's operating a HI-POD, basically a 30 foot pole with a camera on top, for filming a soccer tournament. I've seen more soccer matches in that past two days than I've seen in my life, and...

Art & Copy – Minds Behind the Greatest Ads

I'm somewhat familiar with the world of advertising, though admittedly most of that knowledge comes from watching Mad Men. Either way I love advertising (well, advertising done well), so I was excited to see that Art & Copy was at Full Frame. Art & Copy...

Inside a Movie Marketer’s Playbook

The Cobra: Inside a Movie Marketer's Playbook - The New Yorker This article from The New Yorker is one of the best things on marketing I've ever read. Yes, it's a bit long, but if you're interested in the business side of movies it's a must read. The article follows...

20 Amazing Movie Posters

Movie posters are the main visual representation you have to get someone to see your movie. Most are safe. Some, however, push beyond a simple advertisement to a work of art. These are 20 posters that dare to be different, all from films released in the past year or...