In the pantheon of viable choices for getting your film seen, film festivals continue to thrive (seems thereâ€™s a new one born every minute, right?), and thatâ€™s because, putting aside economic factors for the moment, film festivals still provide the perfect environment for the cultural, communal celebration of cinema, where films can be presented in context, with optimal picture and sound, and where audiences can yield, uninterrupted, to the original experience created by the artist.
Interesting article on film festivals. The opening graph mentions event-style films, which is the way I think more films should go.
Instead of keeping a film in a theater for a week were it does mediocre business, make it a Friday night event with cast and crew, charge more for the tickets, and in one evening you’ll have made more than an entire week and have a more satisfied audience.